Alexander Masters – Official Web Site

Author of the book Stuart: A Life Backwards

What You Need to Know Before Starting Your Own Blog

What You Need to Know Before Starting Your Own Blog

Whether you’re looking for a business, life hack, recipe or just the perfect app to use, blogs will always appear to have the answers to all your queries. They’re here, they’re there, they’re everywhere.


Moreover, creating a blog and starting to share your ideas with the world is not very difficult. You get an account on a blogging platform, start typing and hit publish.


Except, it isn’t really that simple. If you’re looking to have a great blogging experience, there are some things you need to know before starting.


Choosing the Right Audience


You might imagine that writing on a wider topic will allow you to reach more readers, but that’s not really how it works. If you want your website to be successful, then you’ll have to find a way to stand out from the crowd.


You can do this by targeting your audience. Choose a topic that both you and your chosen niche will be passionate about. This way you’ll stay motivated and also produce high-quality content for them, thus gaining a good reputation in the blogging world.


Choosing the Right Platform


What’s the purpose of your blog? Do you wish to monetize your website? Or maybe you only want to share your thoughts and experiences with a wider audience?


The answer to this question will help you choose the right blogging platform. If you’re just taking on blogging as a hobby, then free platforms like Blogger and might be the right choice. They offer you free access to basic functionalities and that’s great.


However, if you have more serious plans in mind, you might find them limited. In this case, you might find a paid platform like more fascinating, because it gives you complete control over all of your blog and features.


Choosing the Right Domain Name


Your domain name is similar to your signature, a very important part of your identity. It’s the name that you will be remembered by, so make sure to make it unique, but also keep it sweet and short.


Even if your preferred domain name is already taken, avoid variations. Using numbers or punctuation is not recommended.


Also, try to stick to the .com extension because it remains the most trustworthy form of URL for readers.


Learn SEO


Search Engine Optimization or, in short, SEO is a strategy used for optimizing content. Once implemented, these techniques will improve your ranking on the search engine results pages. After all, nothing screams more traffic than being on the first page of Google Search.


SEO combines the use of popular keywords with link building strategies. Backlinks are usually built through networking and guest posting. If you manage to associate your blog with high ranking websites, then search engines will see your site as trustworthy, thus ranking it higher in the SERPs.


Start Working on Your Email List


Building an e-mail list is essential. This is because it will keep your blog alive long term, allowing you to promote future posts or products.


How to get subscribers? The best way to do it is by using interesting, free giveaways that people can easily download and use in exchange for their contact details.


These types of campaigns are a great marketing strategy. This is because e-mails are part of everyone’s daily routine.


Final Thoughts


Setting up a blog is not difficult in itself, but there’s more to building an audience than typing words and publishing them online.


While content is an essential part of blogging, remember that it’s the small details behind it that differentiate an online diary from a successful blog.

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